The origin story of NOTBRAND.

The Original : 

What started from a tragic loss – turned into an anti-villian arc that would shake up the audiophile scene and prove everybody wrong.

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After losing his Chord Mojo at an audio event, Whang (founder of NOTBRAND) remained in a slump for days, unable to eat, sleep, or think straight after losing such an expensive and his TOTL DAC AMP at the time (did we mention he just got it for about 2 weeks?)

Seemingly out of nowhere, he decided that he’s just going to mod his BL03 by doing a standard BLOXygen mod. What started off as simple task, turned into pure curiousity : “How much further can we push this?”

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With months of shenanigans, and hundreds of dollars wasted on RnD, the NOTBLON is born. 

The NOTBLON series of IEMs are made with our own in-house tuning techniques and single dynamic 10mm driver, curated to make its technical prowess rival with the big hitters in the audiophile world. Other than the obviously refurbished BL-03 shells, everything else within is being given the NOTBRAND touch.

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Or at least, that's what we wanted to do. But as of what you are reading now, things have gotten a little off tangent.